The Real Power of Promotional products
In today’s ultra-competitive environment, what trait do successful companies share? They use integrated marketing to enhance relationships with customers and employees. One of the most cost-effective tools for building rapport is with promotional products.
The value of promotional products is in their ability to carry a message to a well-defined audience. Because the products are useful and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.
For years, promotional products were viewed primarily as a tool for enhancing goodwill. Now we know they do much more. Recent studies show “Ad Specialties” are an effective means for increasing repeat business, improving direct mail responses, and stimulating customer referrals.
Southern Methodist University conducted a study on the role promotional products play in gaining repeat customers. The school tracked the activity of 300 new customers at two dry cleaners over an eight-month period. All of the customers received a welcome letter, one-third also received a $5 promotional products. After eight months, the customers who received promotional products spent 27% more than those who received coupons, and 139% more than those who only received a welcome letter.
How to Reap the Rewards of “Residual Marketing”
Promotional products are a cost-effective way to reach and to motivate key decision-makers. First, they get in front of them. Second, and perhaps most importantly, they remain in front of them.
If an imprinted note pad has 100 sheets, you can expect a barebones minimum of 100 impressions. If each note is then passed to just one other person, it doubles the exposure. But the advertising and the impressions don’t stop there. They continue for as long as the items remain in use or in sight.
Multiple impressions generate brand awareness, which is one of the keys to success in any business.
Promotional Products that work for you
Promotional products are an important part of your marketing mix, but they need to work for you. At Coast Advertising our Promotional Consultants will help you tailor your promotional products to make the biggest impact with your customers and potential prospects so you can see a return on your investment!
Our years in the advertising specialties industry have led us to close associations with many brand name suppliers. Let us use our connections to fulfill your needs and find promotional products that will work for you!!
Search our database for full color pictures and pricing information on over 600,000 promotional items. Not sure where to start our experienced promotional consultants are standing by give us a call at 250.383.0728 or email we are here to help.